Changing the Capital: Innovation in London’s Small Firms
نویسندگان
چکیده
منابع مشابه
Capital Marketing: Innovation In London’s Small Firms
A considerable body of literature has emerged in recent years that has documented the increasing importance of innovative practices in UK small firms. Much of this literature has developed in response to reports of under-performance by UK firms in innovative practices compared with its competitors. This paper asserts an inextricable link between innovation and entrepreneurship and marketing and...
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ژورنال
عنوان ژورنال: Journal of Research in Marketing and Entrepreneurship
سال: 2006
ISSN: 1471-5201
DOI: 10.1108/14715200680001345